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EDGE Media Network and One Magical Weekend Launch iOS App

Monday May 28, 2012
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EDGE Media Network, the world’s largest LGBT digital media network, and Let’s Go Play, the promoters behind the popular One Magical Weekend parties hosted during "gay days" in Orlando each June, today announced the availability of the official One Magical Weekend iOS app for the iPhone, iPad and iPod Touch. Available as a free download from Apple’s App Store, the new app provides information and dynamic party elements to support Riptide! at Disney’s Typhoon Lagoon Waterpark, Red Shirts Create the Magic at Magic Kingdom®, and Drink Around the World and Retro-T at Epcot®.

The app offers news about the weekend’s activities, a full event listing, official photo albums and more. Plus, in an interesting twist, attendees can take pics from their own iPhones during the weekend and upload them directly to the app.

"It’s a really exciting component," said Lou Marino, EDGE’s Vice President of Marketing. "All weekend long people can upload photos of their friends - and those in Orlando and around the world can load up the app and view, almost real-time, what’s happening in the theme parks and during One Magical Weekend’s parties."

As an incentive, those who shoot the most photos on location will earn a suite of prizes, including iTunes Gift Cards, Blu-ray discs, beach balls, sunglasses, movie passes and a host of other goodies.

"We’re ready to play!" said One Magical Weekend’s Billy Looper, who oversees the high-profile events each year. "We’re thankful for our partners at EDGE for bringing us this state-of-the-art app - we think we run the hottest events of the year and we can’t wait to see what magical moments our fans shoot with their phones over this weekend."

"It’s such great fun to be involved with this party," echoed David Foucher, EDGE’s Publisher and CEO. "Our street team loves connecting with our readers in Orlando every year, and we’re looking forward to making a lot of new friends at Typhoon Lagoon, the Magic Kingdom and Epcot thanks to One Magical Weekend."

The app is currently available for free in Apple’s iOS App Store by searching on "One Magical Weekend." Direct links are also available by visiting EDGE’s iOS mobile site at http://www.edgeiphone.com.

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